Twitter has officially removed the 140-character limit from direct messages across all its platforms, including the web, Twitter for iOS, Android and Mac.

The limit, which has also been removed from the company’s web-based TweetDeck platform, still applies to publicly sent Tweets.

Twitter first announced plans to lift the restriction back in June, but it’s now made good on its promise to do so, and has started rolling out unrestricted DMs worldwide. Although the iOS update is available now, other platforms will roll out shortly. Note that even after updating your apps the 140-character limit may still apply for a few more days or weeks. Limitations remain for DMs sent and received via SMS services.

The iPad and iPhone Twitter app is the first to remove the limit on DMs.

The change is just the latest in a series of tweaks to the DM service – back in January Twitter rolled out a new group DM feature before announcing in April that it was relaxing restrictions on who could be contacted by DM.

In explaining the latest move, Twitter said on its blog: “While Twitter is largely a public experience, Direct Messages let you have private conversations about the memes, news, movements, and events that unfold on Twitter.

“Each of the hundreds of millions of Tweets sent across Twitter every day is an opportunity for you to spark a conversation about what’s happening in your world. That’s why we’ve made a number of changes to Direct Messages over the last few months.

“Today’s change is another big step towards making the private side of Twitter even more powerful and fun.”

Twitter for iOS, Twitter for Android and Twitter for Mac are all available now as a free downloads.