Ellora Assets Corporation has updated its video conversion suite with the addition of support for the emerging HTML5 standard. Freemake Video Converter 3.0’s headline feature is its ability to convert video a HTML5-compliant format for embedding on websites.

Version 3.0 also adds support for conversion to Nokia, Samsung and Blackberry mobile devices, while introducing a new Favorites feature for easy access to presets. It’s also improved output quality of videos converted for output as lengthy DVD movies.

The new HTML5 conversion option prepares video in three formats – Ogg Theora, WebM and H.264 – and then generates all the code required to to allow users to quickly and easily convert video into a format that can be directly embedded into web pages. The advantage of using HTML5 in this way is that visitors using HTML5-compliant browsers – including the latest versions of Internet Explorer, Firefox, Chrome and Opera – will be able to view the videos without having to install any additional third-party plugins.

In addition to adding conversion support for Nokia, Samsung and Blackberry, Freemake Video Converter 3.0 adds two new presets for Android users: 1,280×800 and 640×480.

It also adds the MP2 audio codec to DVD parameters and is now capable of saving 5.1 channel sound for DVD while improving the overall quality of lengthy DVD videos.

The subtitles size has been also been increased while an issue with 5.1 audio channels have been resolved.

Freemake Video Converter 3.0 is a freeware download for PCs running Windows XP or later.